Interview by Dutch IT channel "How do we get a grip on our data without an IT specialist?

Partners get a toolkit from eMagiz to help their end customers with the key questions at hand: how do we get a grip on our data? And how can we leverage that data to stay agile? That toolbox is a low-code solution. 'Even if an organization is short of IT specialists, they can use it,' explains Geert Waanders, product manager at eMagiz.

If we have learned one thing from the pandemic, it is that agility is incredibly important for organizations. But as wonderful as this principle is, how are you going to create agility if you lack the IT specialists to make newly developed business models workable? That's why more and more organizations are investing in low-code solutions that basically anyone can get started with.

How to handle data in a structured way?

'To be agile, more and more organizations want to use existing data to fuel new business models,' says Geert Waanders, product manager at eMagiz. 'The most important two questions in that case are: how can I deal with data in a structured way? And: how do I get a better grip on that data? But with that, the biggest challenge is: how do we find the people who can help us leverage this data?'

'Go model-driven with a low-code solution. Such a solution hides code in cubes, which virtually anyone can use to build the processes. This removes complexity but allows users to access functionality. For example, you can use business savvy employees. They know the right questions to ask for a good business model and often have an affinity with IT," says Waanders.

Gartner is also predicting a growth in low-code

Not surprisingly, Gartner also sees low code as an important development. For example, they predict that by 2024, 66 percent of larger organizations will be using at least four low-code platforms. So far, they already saw a growth of about 23 procent per year in recent years. "It's a technology that allows you to get moving without hiring all these specialists first.

'Our partners are very focused on low-code, because they understand their customers' business processes well. They can easily model them in our solution and thus offer added value to their customers,' says Waanders. 'They also understand which data from other business processes can be interesting for their customers. With our solution, they get a toolbox that really captures their imagination.'

Partners can get certified

'We support the partners by offering them training. They can then also certify themselves to demonstrate that they have the knowledge to work with our platform. The advantage for our partners and end customers is that the platform is a concrete bridge between business and IT. This creates little delay in the development of new business models and that means they are incredibly agile.'

Organizations can really create the agility they need, Waanders also hears this directly from the customer: 'As product manager, I am in frequent dialogue with partners as well as customers. To promote our products, of course, but also to pick up the vision and opinions of our customers and translate them into product development.' This role was developed very deliberately at eMagiz and he is also deliberately not part of the product development team.

Collecting feedback and creating a community

'I talk to our customers to gather feedback and establish a community around a product. Because I believe that you can get pretty far with the product itself, but you can get more out of it with the help of an academy, documentation and release management. So to develop that further, I visit my customers and ask them their opinion, how they received new releases, for example, and whether it does what they envisioned.'

Of course, it's not just collecting the feedback that's important, but also relaying the information to the product development team. 'We discuss internally what points are important and we determine how to implement that into our products. We also communicate the outcome via the release blog and product backlog. But because I also visit customers myself, I can also give back a lot face to face.'

Complying with the AVG

One of the topics Waanders talks about, for example, is security and privacy. According to him, when clients ask how they can get a grip on their data, it is often about privacy and the AVG. For example, it's about the data they use themselves and the data they use from the chain. By getting a better grip on this data, they can also comply with the rules set under the AVG.'

When it comes to security, it's about the data stored by eMagiz's platform itself, but of course more importantly, how is that data secured? 'It's about the secure transport of data from a to b. How do we ensure that no one breaks in to tap data? Or how do we ensure that one customer's data does not suddenly become available to another customer?'

Security safeguards with certificates

'Partly because of the measures we employ, we are ISO27001 and SOC2 certified. But we also have a pen test performed twice a year, in which ethical hackers look for leaks. Of course, we make sure that all our processes are in order and software has the latest update. With all these measures, we can guarantee our security and customers can use our platform with peace of mind.